SEO: The Subtlest Way of Selling
Find out how SEO can be used to reach more audience and boost your sales.
93% of online searches begin with search engines.
80% of the search engine market share is owned by Google.
80% of users ignore paid results and focus on organic results.
75% of users never scroll past the first page of search result.
How the Search Engine & SEO Works
Let’s see how the mechanism actually works in real life.
1. Search Engine Marketing (SEM)
SEM is one of the digital marketing channels offered by Google. It helps web owners to enhance their site’s positioning on Search Engine Ranking Page (SERP) by subscribing to Google Adwords. This medium is based on Pay-Per-Click (PPC), meaning you pay every time the web user clicks to your site. Depending on the competition, some keywords may cost more than the others. The advantage of this method is that the result is instant. However, its weakness lies in the very truth that it’s still an ad – and people hate the feeling of being sold something.
2. Google My Business
Google My Business (GMB) is introduced by Google to help users find the location of points of interest better based on the user’s geographical location. It offers an opportunity for businesses with bricks & mortars – such as restaurants, hotels, and even salons to make their shop location more visible online at no extra cost. Though it is freely accessible, it takes technical knowledge and skills to use it properly.
3. Search Engine Optimization (SEO)
In simple term, SEO means optimizing your site “organically” without paid advertising to increase visibility on SERP. It is by far the most essential and effective method for the search engine marketing since it is proven to have a much higher conversion rate compared to other paid advertising channels.
The secret sauce for this success is the unique way of selling where the element of selling isn’t obvious. Imagine yourself wanting to find a hotel in KL. You go to your Google browser, type “hotels in KL” – unless you already have a preference (at this stage, you’re at your consideration stage before the conversion stage). After you typed the keyword; there you have it, a few short-listed hotels on the first page to choose from.
Of course, there are other factors to consider, like the competitor’s brand strength or your website usability; but one thing I can be sure of is that you will always get the (much) larger slice of the pie when you’re on the first page, or even better – No. 1 on Google SERP!
Reap Out the Rewards From an Effective SEO Strategy
The true value of SEO lies in the ability of businesses and brands to be there for the customers when they’re not sure which one to opt for. There’s a top 5 list in their subconscious mind and they’re ready to pick; so you need to put yourself in that top 5 list. The only more ideal way? Secure the first spot on that list!
My SEO Consultancy & Execution Services Scope
I work based on these 4 main pillars.
In business, the crucial step before making any move is to have adequate knowledge and informed decision. My scope of services cover preliminary research – that is keyword research, competitive research & website audit* (if you already have an existing website) before determining the necessary steps to be taken. This is the process to determine the complexity of the task that needs to be performed.
My On-page SEO focuses on optimization of web content and its overall structure, all the way from URL optimization to copywriting. For new sites, services include the web content planning as a whole. It is also related to web development, as I will recommend the best strategies to create a website that is relevant for both the user and Google crawlers- but I never use black hat SEO tactics.
The subsequent step would be on off-page SEO which focuses on authority building. Without it, your website will take years before it will rank (if you’re lucky). Even a high-quality content do not simply rank on Google – as they take the approach of “new isn’t always better”. On the other hand, I have a game-changing strategy that will help you boost your page ranking by gaining authority from multiple authoritative sources.
Report & Analytics
One can brag all he wants, but what’s the point if there is no proof? My SEO service has been properly structured to ensure that each progress ranging from SERP ranking, page views, bounces rates, as well as conversion rates, are adequately measured within a dedicated timeframe that we both agree upon. Ultimately, you will be able to see a significant improvement on your site traffic that justifies your spending.
Proven: The Kind of Boost You’ll Get with the Correct SEO Tactics
What happens when an SEO strategy is effectively implemented on a site? Here’s an example.
Higher Ranking Equals Higher Overall Traffic Share Equals Higher Conversion Rate!
This is an example of Analytics data taken from one of my client’s website. As you can see, the website traffic before SEO implementation is practically nothing. With my technique that combines on-site & off-site strategy, the website’s ranking increased significantly within a short period of time. My client’s problem went from “practically nobody to entertain” to “oh crap, I’ve got too many customers to handle”. Most importantly, the traffic brings high-quality visitors that has a genuine interest in purchasing the product.